Starting Passion Project Marketing: Building a Business Rooted in Purpose

Every great brand starts with a story—and Passion Project Marketing is no exception.

This business wasn’t born from spreadsheets or market trends. It was born from a calling: to help others express their vision, define their voice, and build brands that are more than just visuals—they’re vessels for values, culture, and connection.

From Purpose to Project

Becoming the Marketing Director at Linnsey’s Cleaning Services—Northern California’s #1 voted cleaning company—wasn’t just a job. It was the moment everything clicked.

While helping build a brand that genuinely connected with its community, I saw firsthand what happens when marketing isn’t just a strategy—it’s a reflection of heart, values, and authenticity. I wasn’t just promoting a service. I was telling a story—and watching it resonate. Watching it work.

That experience lit a fire in me.

It gave me purpose.
It gave me clarity.
And ultimately... it gave me Passion Project Marketing.

Why “Passion Project”?

Because every business we work with is treated like it’s our own.

Whether it’s a start-up founder with a dream, a local business with deep roots, or a growing brand looking for clarity and consistency—your story becomes our creative mission. We bring it to life through strategy, design, and soul.

"I didn’t start this business to sell a service—I started it to tell stories that matter."

Our Why

In a world full of noise, your brand needs truth.
Marketing that doesn’t just look good—but feels right.

Because your story matters. Your values matter. Your voice deserves to be seen and heard.

At Passion Project Marketing, we help you express it all with clarity, beauty, and intention.

Why We Exist

In a world full of overused templates and soulless strategies, we bring back the heart of marketing.

At Passion Project Marketing, we believe your culture is your brand, your values are your power, and your story is your most effective strategy.

I’m also proud to share that Linnsey’s Cleaning Services is now a client of Passion Project Marketing, and our journey has come full circle. Supporting a company I deeply believe in, now from the agency side, is an honor I don’t take lightly.

So, You’ve built a business — now let’s turn it into a brand that stands out.

Whether you're an entrepreneur with a fresh idea or a corporation looking to revitalize your brand, I bring creative strategy and marketing clarity to help your message resonate. From logo to launch, from concept to campaign — I specialize in crafting bold, authentic brand experiences that connect and convert.

My approach blends heart, design, and smart, targeted marketing strategies — so your brand not only looks good but speaks directly to the people who need to hear it.

Let’s create something intentional, impactful, and unforgettable — together.

- Dana Murguia